When it comes time to put your home on the market, one key early decision is which real estate company will be your sales partner. Of course, you will choose someone you feel comfortable working with, but there are further hard-nosed criteria that can help guide your choice:
Experience in Our Market
There’s nothing wrong with giving a brand new real estate school graduate a try, but especially if it’s important to sell quickly, you’ll want to work with a professional with demonstrated local experience. For openers, those agents know more about the history and direction of home sales in this area—they’ve been participants! That’s first-hand knowledge that will be vital in helping you arrive at a smart asking price. You’ll find that the experienced agents also have a smart phone loaded with the kind of established connections that help accelerate any sale.
But your agent isn’t a one-person show. A lot of hard work goes into selling a property—from creating the listing on MLS directories to maintaining a web experience and promoting your property through the maze of marketing channels. The real estate company that’s your agent’s home base will determine the efficiency with which it all gets done.
Membership in the National Association of Realtors
One thing you will notice in your search for a realty company is that not all real estate agents are NAR members. Choosing an active member means working with a pro who is bound by the strict NAR Code of Ethics, who is also a member of the local Real Estate Board—with the accompanying connections and resources that bestows.
Proven Track Record
It’s also a good idea to aim for an agent with a history representing properties in your price range. A Realtor whose experience is confined to homes sold at the $250-300K price point may never have dealt with luxury properties. If that’s your market, you will want an agent—and a real estate company—with that kind of track record.
Finding a real estate agent to represent your home is just one of many steps that will lead to the successful sale of your property. I welcome the opportunity to meet to explore whether we are the right fit to get you top dollar for your home! Call us for a free Competitive Market Analysis (CMA) to get started in the right direction. 617-536-8000.
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